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Privacy Policy

South Florida Realty Management is the registered Florida fictitious name of Joe's Real Estate, Inc., a Florida for-profit corporation (Florida Department of State Document Number P09000057619; FEI/EIN 27-0512864; Florida Fictitious Name Registration G10000072294). For purposes of this Privacy Policy, the terms "South Florida Realty Management," "SFRM," "the company," "we," "us," and "our" all refer to Joe's Real Estate, Inc., doing business as South Florida Realty Management.

This privacy policy has been compiled to serve better those who are concerned with how their 'Personally identifiable information' (PII) used online. PII, as used in US privacy law and information security, is information that can be utilized on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect?

Personal information may include:

  1. Information in a consumer report; or
  2. An individual's first name or initial and last name in combination with any of the following:
    • Birth date;
    • Social security number or other government-issued identification number;
    • Mother's maiden name;
    • Unique electronic identification number or routing code;
    • Telecommunication access devices including debit or credit card information;
    • Financial institution account or information;
    • E-mail address; or
    • Mobile telephone number.

When do we collect information?

This South Florida Realty Management obtains personal information in the following ways:

  1. In consumer reports from reporting agencies to which this company subscribes in connection with lease applications, loan applications, or for other reasons that the consumer may authorize this company to obtain;
  2. In lease applications a prospective tenant completes;
  3. In other real estate related forms the customer or client completes in or related to a transaction;
  4. In tax reporting forms that the customer or client is required to complete and which are given to this company;
  5. When you fill out a form or enter information on our site; and
  6. When you provide your mobile phone number to us — verbally during a phone call with our AI receptionist or staff, or in writing through one of our web forms — in connection with a request for text message communications from us.

How do we use your information?

Personal Information from Prospective Tenants: The personal information that prospective tenants provide to this company is primarily used to obtain consumer reports (credit checks). It may also be used to perform background checks and rental history searches. The information in the consumer reports may be discussed with landlords for whom this company manages the property. This company also reports information to credit reporting agencies and uses personal information to complete those reports.

Personal Information from Owners of Properties Managed by the Company: When this company acts as a property manager for a property owner, the company uses the property owner's personal information only: (a) to deliver the required management services; (b) to file any required reports with governmental agencies (for example, the IRS); (c) to establish ACH deposits; or (d) for other purposes the property owner may authorize, such as providing utilities.

Personal Information from Clients: When this company represents a person (buyer, seller, landlord or tenant) in a transaction the agent servicing the client may, on the client's behalf and at the client's instruction, convey personal information he or she provides to the agent to service providers (for example, mortgage lenders and title companies) as those service providers may require for the products or services the client needs or requests. If this company represents a prospective tenant in a lease transaction, the personal information may, on the tenant's behalf and with the tenant's knowledge, be discussed with and provided to landlords or their agents. This company and its agents exercise reasonable discretion when discussing any personal information with others.

We may use the information in the following ways:

  • To improve our website to serve you better.
  • To respond to your customer service requests and inquiries about our property management services.
  • To process and service your rental application, tenancy, owner-client engagement, or commercial association management relationship with us.
  • To send you emails responsive to your inquiries or related to your account with us.
  • To send you text messages you have requested — such as links to our resident portal, rental listings, application materials, account notifications, written summaries of phone calls you have had with our team, and other transactional communications you have asked to receive by SMS.

How do we protect visitor information?

Written files in this company are kept under lock and key.

Electronic records are protected by an access name and password assigned to persons in this company.

This company and its agents exercise reasonable discretion when discussing any personal information with others and release personal information to others only as described by this policy.

This company does not permit its employees or agents to make copies of consumer reports or records of insurance claims. The consumer reports retained in the company's files are not to be accessed in the future as a convenience to customers or clients.

The individual agents that work with this company are independent contractors and the agent with whom a customer or client works with may maintain a separate transaction file.

The company instructs its agents not to permit other persons to access the personal information in files the agents maintain. The company instructs its agents to protect the personal information in the agents' files in the same manner as described in this policy.

Our website is scanned on a regular basis for security holes and known vulnerabilities to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. Also, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user submits or accesses their information to maintain the safety of your personal information.

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. We use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.

If you disable cookies, some features of our site may be limited; however, you will still be able to use the site to access basic information.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties any personally identifiable information except as described in this Privacy Policy.

Personally identifiable information may be disclosed to:

  • Our service providers (such as our website hosting partner, our property-management software vendor, and our SMS messaging platform vendor) who assist us in operating our website, conducting our business, or servicing you. These service providers are contractually obligated to keep this information confidential and to use it only for the purposes for which we have engaged them.
  • Parties to a real estate or rental transaction (such as a landlord, a mortgage lender, or a title company) when reasonably necessary to negotiate or complete the transaction, and only with the customer's or client's knowledge.
  • Law enforcement, courts, or regulators when required by law, court order, subpoena, or governmental investigation, or when we believe disclosure is appropriate to enforce our site policies or to protect the rights, property, or safety of South Florida Realty Management, our customers, or others.

Aggregated, anonymized website-traffic data that cannot be used to identify any individual may be used for our own analytics and to improve our services. We do not transfer mobile phone numbers, text message content, opt-in consent records, or any other information collected through our SMS program to any third party (including affiliates) under any circumstances except as strictly necessary to provide the requested SMS service, and never for marketing, resale, or any unrelated purpose.

Mobile Phone Numbers and Text Message Information

What we collect. When you provide your mobile phone number to South Florida Realty Management — whether verbally during a phone call with our AI receptionist or staff, or in writing through one of our web forms — we may collect and store:

  • Your mobile phone number;
  • The content of text messages you send to and receive from us;
  • Date and time stamps of messages; and
  • A record of your consent to receive text messages, including the date, the method of consent (verbal during a call, written via a web form, etc.), and the content of the consent.

How we use this information. We use mobile messaging information solely to:

  • Respond to inquiries you make by phone or by web form;
  • Send links and resources you have requested, including the resident portal, rental listings, the rental application, written summaries of phone calls, and similar transactional content;
  • Deliver account notifications related to your tenancy, application, or managed property; and
  • Maintain the consent record required by federal SMS regulations and our messaging-platform vendor.

Types of SMS messages you may receive. By opting in, you agree to receive customer care and account-related text messages from South Florida Realty Management, including appointment reminders, leasing or property updates, maintenance coordination, account notifications, and customer service messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of any purchase, lease, application, or service. Specifically, you may receive only the following kinds of transactional and informational messages related to your inquiry, application, tenancy, or property:

  • Leasing or property updates — rental listings, application materials, and application status communications;
  • Maintenance coordination — work-order status, scheduling, and follow-up;
  • Appointment reminders — showing confirmations, walkthroughs, and meetings;
  • Account notifications — Resident Portal links and account access, and account notices related to your tenancy or managed property; and
  • Customer service messages — responses to your inquiries by phone or web form, including written summaries of phone calls you have had with our team.

We do not send marketing or promotional text messages.

What we do NOT do with your mobile information. We do not transfer consumer data to any external organizations under any circumstances except as strictly necessary to provide the requested SMS service, and never for marketing, resale, or unrelated purposes. South Florida Realty Management does not sell, rent, lease, or otherwise share your mobile phone number, the content of your text messages with us, or your opt-in consent record with any third party. We do not share mobile opt-in or consent data with our affiliates for any purpose. Mobile opt-in and consent data are never shared with any third party for any purpose other than delivering the messaging service you have requested.

Mobile information may be disclosed only to our messaging service providers (such as our 10DLC platform vendor and our property-management software provider), and only to the extent strictly necessary to deliver the SMS service. These service providers are contractually prohibited from using your mobile information for their own marketing, resale, or any unrelated purpose, and existing confidentiality protections and contractual limits on our service providers continue to apply.

Mobile information may also be disclosed when required by law, in response to legal process, or to protect the rights, property, or safety of South Florida Realty Management, our clients, or others.

Frequency, costs, and how to opt out. Text message frequency varies based on your activity with us. Standard message and data rates may apply, depending on your mobile carrier and plan. We do not charge for the text messages we send. You may opt out of receiving text messages from us at any time by replying STOP to any message we send. You may reply HELP for assistance, or contact us at info@floridapm.net or (772) 220-0844. Consent to receive SMS messages is not a condition of any purchase, lease, application, or service.

Retention. Consent records and message logs are retained for the period required by applicable federal and state regulations — typically at least four years from the most recent communication — and may be retained longer if needed to comply with audit, legal, or business-record requirements.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Access to Personal Information

The following persons have access to personal information in this company's files:

  1. The agent or broker who is servicing or coordinating the transaction;
  2. The office manager to whom the agent reports; the Property Manager, Assistant Property Manager, and Receptionists;
  3. Application processors; and
  4. Employees who need to access the information to assist agents, brokers, accountants, or office management in processing or performing a task.

Our messaging service provider (currently Dialzara) accesses mobile phone numbers, message content, and consent records solely to deliver the text messaging service. This provider is contractually prohibited from using mobile information for any other purpose, including its own marketing.

Property owners for whom the company manages properties do not have access to personal information in the company's files. However, the company and its agents may discuss the information in a tenant's consumer report or lease application with a property owner. Copies of such information are provided to the landlord only: (1) with the tenant's consent; or (2) if the company ceases to be the property manager and the landlord requests that the files be sent to the landlord, the landlord's attorney, or the new property manager.

Personal information from a buyer, seller, landlord, or tenant may be discussed with others (such as mortgage lenders or prospective landlords) only as is reasonably necessary to negotiate or close the transaction or to provide the services the customer or client seeks from this company.

This company may, at the customer's or client's request, provide personal information to service providers in a transaction such as a title company or mortgage company if it is necessary to expedite or complete a transaction.

If the company is required by law to allow others to access the personal information in the company's files, the company will comply with the law (for example, compliance with court orders, subpoenas, or governmental investigations). The company will also allow law enforcement agencies access to personal information to cooperate with such investigations.

Disposal of Personal Information

Personnel are not to destroy documents without permission of management. The company uses reasonable measures to dispose of personal information. Personal information is usually disposed of by shredding or burning documents, erasing electronic files by means that make the files unreadable or undecipherable, or by eradicating personal information from documents or electronic files in ways that make the personal information unreadable.

Erroneous Records

If this company erroneously reports information to a consumer reporting agency, the company will act to correct the information in the company's records and request the reporting agency to correct the information in its records promptly after the company has learned and determined that the report was in error.

Notice: This company asks any person who provides personal information to this company or one of its agents to identify the information at that time as "personal information."

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. See more at http://consumercal.org/california-online-privacy-protection-act-caloppa/

According to CalOPPA, we agree to the following:

Users can visit our site anonymously.

Our Privacy Policy link includes the word 'Privacy,' and can be easily found on our website.

Users will be notified of any privacy policy changes:

  • On our Privacy Policy Page

Users can change their personal information:

  • By emailing us;
  • By calling us; or
  • By logging into their account.

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It's also important to note that we do not allow third party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

To be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

  • We will notify the users via email within seven business days;
  • We will notify users via phone call within seven business days;
  • We will notify the users via in-site notification within seven business days; and
  • We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and prosecute non-compliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address to:

  • Send information, respond to inquiries, and answer other requests or questions;
  • Send updates and information related to your tenancy, ownership, application, or commercial association management relationship with us; and
  • Send other communications you have requested, such as written summaries of phone calls and account notifications.

To be in accordance with CAN-SPAM, we agree to the following:

  • NOT use false or misleading subjects or email addresses;
  • Identify the message as an advertisement in some reasonable way;
  • Include the physical address of our business or site headquarters;
  • Monitor third party email marketing services for compliance, if one is used;
  • Honor opt-out/unsubscribe requests quickly; and
  • Allow users to unsubscribe by using the link at the bottom of each email.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Joe's Real Estate, Inc., d/b/a South Florida Realty Management
https://www.floridapm.net

  • 206 SW Ocean Blvd.
  • Stuart, FL 34994

Last Edited on May 16, 2026.